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Jessica Traver

"Purdue Engineering taught me resilience, adaptability, and mental toughness, all essential qualifications for navigating setbacks and uncertainties as a startup CEO. Similar to facing challenges in Engineering, I tackled the demands of entrepreneurship with confidence, armed with the knowledge that I can overcome challenging obstacles. The program equipped me with strategies to stay calm under pressure, reevaluate plans when they don't go according to plan, and push through adversity, enabling my success in both academia and business."
Jessica Traver | Mechanical Engineering
Founder & CEO, IntuiTap Medical
Jessica Traver is confident that her medical device company, IntuiTap Medical, has the solution to make spinal punctures
more accurate, consistent, and predictable. While the current standard of care for procedures like epidurals and spinal
taps relies on a provider's feel and guesswork to determine where to place the needle, her company's device promises
significant improvement to the patient experience by reducing insertion attempts, complications and treatment refusals.
VerTouch is a handheld imaging tool that can be used bedside — with anatomy displayed in real-time for efficient
identification of the insertion site. Traver has led her team through the development of multiple iterations of the
device, clinical trials, and now FDA approval — outpacing the industry average for medical device companies. They
plan to launch the device in hospitals across the country by the end of the year.
VerTouch has been used on over 180 patients to date, yielded 22 patents, two published studies, victories in multiple
business plan competitions, and attention from esteemed publications and organizations such as Johnson & Johnson,
Glamour magazine, and Medical Device and Diagnostic Industry. Traver, who serves as CEO, was recognized alongside her
IntuiTap Medical co-founder on the Forbes 30 Under 30 list within the company's first year of operation. To date, she
has secured more than $12M in funding.
At Purdue's School of Mechanical Engineering, she reviews curriculum changes, offers industry insight, and provides
career preparation tips as a member of the Early Professionals Academic Council. In addition, she lends her time as a
mentor, guest speaker, and judge for the Innovation Challenge.