In 2019, Akash Raju and his friends, Anuj Mehta and Kushal Negi, started hosting brand pop-ups at their school, Purdue University, in a quest to bring interactive shopping experiences to their rural — and often overlooked — West Lafayette, Indiana, campus. The events showcased local brands and small businesses and the trio ran their first stint out of the back of a moving truck parked in the middle of the school’s property. With graduation looming, the trio realized they could bring the same methodology to a new sector: short-term rentals.